Writing Short Format communications that resonates must reinforce, remind and more importantly, connect with your audience in a small window of opportunity. It is a rewarding process when condensed promotions augment a company or a show’s audience through increased viewership, readership and ratings. With Award-Winning success, Jeff Funk delivers a variety short format promotions with one goal top of mind, get viewers to watch and advertisers to say “yes.”
Turner Broadcasting System, Inc./Peachtree TV How do you rebrand the historic WTBS Superstation into Peachtree TV? You add to its mystique “teasing” an Atlanta audience with a potent mixture of locally driven original programming, sports content, a robust movie library and the Atlanta Braves on Peachtree TV.
The Atlanta Braves On Peachtree TV/SEC/ESPN Football And Basketball How do you bolster an already impressive programming roster? You bank on The Atlanta Braves, their impressive ratings and three successful seasons outperforming it market competition.
2010 Black History Month How do you reinforce a station’s commitment to the community? You highlight the month long celebration with a series of :30 second promos comprised of still photography, motion video and simple yet elegant art direction. Grammy winning producer Dallas Austin, filmmaker Will Packer and other leaders took part.
WDSU Newschannel 6 How do you bring a struggling tv station back to prominence? You spearhead the complete rebrand (on air and content) of WDSU-TV making them the fastest growing tv station immediately post Katrina.
Party On Peachtree TV “Seinfeld” No explanation needed. Just laugh.