Writing LONG Format — (TBS Inc., CNN, Entertainment Weekly Sales Tapes)

Writing Long Format communications are utilized to not only garner new clients, but often used to communicate all encompassing brand extensions in a three minutes.

Turner Broadcasting System, Inc/Peachtree TV How do you get advertisers to sign on the dotted line?  You take the undeniable voice of Hollywood legend Don LaFontaine and deliver a sales presentation that offers unmatched programming options.  In 2008, young adults 18-34 ranked Peachtree TV as their top source for shows like Family Guy.

CNN Newsource “Digital Feeds” How do you convince a station to become a CNN affiliate?  You deliver a presentation that highlights the array of tools CNN offers that lets a news director produce their best news possible.

Daily News From Entertainment Weekly How do you convey to affiliates that entertainment news is not fluff?  You deliver a presentation that showcases how an affiliates can put their audience at the corner of Hollywood and Vine.

CNN Newsource Benefits How do you reinforce CNN’s commitment to its affiliates?  You deliver a presentation that shows a news director how an affiliate relationship is maximized, highlights CNN’s 24/7 dedication to its 800 plus affiliates and puts their audience on the floor of Wallstreet.

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