On the surface, branding is often bright colors and audio that floods a viewer’s senses. Deeper, it’s making sure brand promises are maximized in every facets of your media landscape. Produced with the end user in mind, Jeff Funk supervised the production of graphics packages showcasing CNN’s brand promise to its vast affiliate base.
Entertainment Weekly Graphics Branding And Packaging How do you replicate the editorial and entertainment clout of a magazine giant? You provide affiliates with a robust broadcast equivalent, straight from the pages of Entertainment Weekly, the premiere authority on entertainment and pop culture.
CNN Newsource Digital Feeds Branding And Packaging How do you launch your network’s digital feeds? Planned and delivered specifically with local news production in mind, you launch CNN’s digital feeds comprised of color specific channels for easy recognition, target specific content and a dedicated newsroom for around the clock customer service.
WDSU Newschannel 6 RebrandHow do you bring a struggling tv station back to prominence? You spearhead the complete rebrand (on air and content) of WDSU-TV making them the fastest growing tv station immediately post Katrina.