In early March, a colleague shared with me that media giant Turner Broadcasting was going to have on a huge presence at the #2011 SXSW Music + Film Interactive Conference.  And from what I heard, that they did.  Coincidentally, I got a Facebook update from another colleague who was selected as one of a handful of #CNN IReporters who would cover the festival.  From their perspective and literally their own lens (Canon 60Ds I believe), they would shoot broll of what makes the #2011 SXSW experience so fascinating. The finished CNN piece was an elegant 2-minute snapshot that uniquely showcased one of the largest digitainment conventions known to man, in the purest of forms.  Clearly a spin cycle of media, technology, knowledge, music and hangovers, immediately you’d think overload and excess.  But yet the opposite was showcased.  It was demystified, brought down to the simplest form of storytelling through storytellers who put aside the obvious and concentrated on essence.   No voice over,  minimal transitions and a sweet music cut.  I’ll say it again till I’m blue in the face…  more doesn’t necessarily mean better when it comes to video production.  I’ve directed, written, produced enough to witness this first hand.  Here are 5 Ways On How To Simplify Your Online Video Making Process and engage your viewers through simplicity and honesty as opposed to abundance and over thinking.  Oh yeah, no fancy equipment needed and kudos to the folks at #CNN. Continue reading →